Drug sales, the fawn male or female?

EC pharmaceutical sales strategy emphasizes, must be firmly fixed on the female consumer groups, firmly grasp their wallets, because they control the family purse strings.
However, the media recently named by ID Media's survey found that men also have demand to buy drugs, and medical decisions in the family, men play a more active role. ID Media, according to data collected show, when faced with drug ads or health-related information, the male is superior to women in many aspects.
Although compared with men, women buy a larger proportion of prescription drugs --52% VS35%, but men pay more attention to drug sales and related information.
For example, 68% of men believe they have a responsibility to understand the doctor's prescription, while only 60 percent of the female population have this consciousness. In addition, 54% of men said that when they decide what to buy medicines, will get valuable advice from the drug information, while only 47 percent of women have this experience. Buy prescription drugs, consumer groups, 48% of men will study prescription drug information on its Web site, while only 37 percent of women said they would do so.
Senior director of media strategy at ID Media's Michael Baliber said that advances in technology prompted men and women through the Internet relevant medical information, especially mobile universal client, making men more access to the medical information, and participate in decision-making.
The study also revealed differences between men of different ages in the drug buy respect. There is no doubt that men aged 18-34 than in men 35-64 years of age are more easily accepted drug sales and related information. Male 18-34 age group, 41% said they were to focus on the development of new drugs and medical information through TV, print and online advertising, while in the male population in the 35-64 age group, the rate is only It is 23%. In addition, young people represent drug advertising will encourage them to consult a physician drug-related information, and the previous generation of the population, only 22 percent have this habit.
Interestingly, 71% of the previous generation of the crowd, said to the doctor to understand the knowledge of prescription drugs is their responsibility, while only 63% of young people think so.
These data illustrate what? This is the ID Media next research plan. They will be carried out to test for digital media men and women, and different groups of men.
In any case, this survey suggests that pharmaceutical sales department to change the stereotype, based on the new features of technology and social development to adjust the marketing strategy.